“I was like, you know what the product is. We have slowly, bit by bit, gone into more filmic-sounding audio experiences.” So we always reference films and how we can give players the best audio experience possible.
“There has been a push by everybody in the audio environment in games to go towards a more filmic soundscape. We talk about what we can do and have ideas. We work with the creatives, and we feed off of each other. "My job is to give the players the best sound. On joining King in 2020, Tate pushed for a revamp of Candy Crush’s audio to have more “filmic soundscapes”. I remember when he came out, and I was playing as well. “They have been playing this game for a very long time. On the festivities, Vanesa said: “This is their celebration as much as ours. Previously Tate worked as a freelance audio director, composer and editor for films, including blockbusters Harry Potter and the Order of the Phoenix and Hellboy 2: The Golden Army, before moving into the Games Industry in 2010, working on the Need For Speed and Project Cars series.
Vanesa Tate is King’s first Audio Director. So, sometimes we do research and have done small expansions and things on other platforms over the years, but we're focused on mobile.” When asked whether King has ever thought of bringing Candy Crush to other platforms, Tjodolf remarked: “We keep our eyes open. It's nostalgic in terms of its theme, and it's proven to have worked very well over a long period.” “As a puzzle game, it's rewarding and colourful. You can play it when you're not giving it too much attention but still have fun and make progress, or you can give it a lot of attention and think about how you make each and every move. You can play candy crush in different modes. “Somehow, we found that sweet spot that makes it relaxing but challenging. We're 10 years in, and I’m like, who knew 10 years ago, that it would still be thriving after a decade? We have a business around Candy Crush, and we still see the excitement around Candy Crush. "But also in terms of how well Candy Crush has done. “I'm so proud of the celebration we have put on for players like the Candy Cup and the Meghan Trainor event, and all the celebrations we are doing in the game," Tjodolf told Mirror Gaming. King president, Tjodolf Sommerstad, has been with the company since 2011 and has been an integral part of the development of Candy Crush over the past ten years. Mirror Gaming headed to Stockholm, Sweden, to speak to King about why they think Candy Crush's success has endured. It is simply one of the biggest mobile games ever created. The simple yet addictive match-three puzzle game, initially thought by developers King to only have a shelf life of six months, has become ubiquitous with mobile gaming and downloaded more than three billion times in the decade since it first launched on iOS and Android devices. It's funny to think that it's been 10 years since Candy Crush Saga first launched.
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